If you've watched Paula Deen on the Food Network cooking up some holiday treats, you may have noticed her tin measuring spoons and cups. Crosby & Taylor (formerly Tin Woodsman) of Eugene makes those items, and recently the firm asked our business students to come up with some ideas for extending its demographic reach. The company acted on the students' recommendation to combine kitchen and Christmas products. The end result was a set of holiday measuring spoons featured by Deen in her November/December 2010 magazine as a great gift idea. View PDF of magazine page.